The Secret of My (Local) Success: 4 Things You Need to Know About Local SEO Marketing in 2019
It’s no real surprise that 4 out of 5 consumers use Google and other search engines to find local information. And 18% of customer transactions occur within the same day as an online search, What is the SEO in marketing?
Is your company’s marketing plan designed with these trends in mind? How can you attract more customers through the search engines?
Local SEO marketing is a game changer when it comes to succeeding as a small business. But local SEO strategies are constantly evolving as search engines become more sophisticated.
If you’re wondering how to improve SEO for your small business, here are four things you need to know in 2019.
1. Give Your Website a Fresh Design
What do you do when you have to wait for a website to load? Do you wait patiently for the landing page to finally appear? Or, do you click out of the window and begin the search over again?
Chances are you do the latter more often than not. Your visitors are likely doing the same if your website takes more than a couple of seconds to load.
You can tell how fast your website loads by searching for it yourself. You can also review your web traffic using tools like Google Analytics. Before doing so, you should view here for all the latest updates on Google’s search algorithm.
Slow loading times translate to poorer search engine rankings. Update your website so it not only loads faster but makes it easier and more enjoyable for viewers to navigate and look at.
Don’t Forget About Mobile Web Design
How fast does your website load on mobile devices?
Those browsing from a mobile device should be able to navigate your website with ease. If they have to zoom in and out of your page, they’ll likely get frustrated and click away.
Now is the time to start using a responsive mobile design for your website. Not only will your site rank better on mobile devices. Your viewers will feel more inclined to stop by your business if they’re already out and about.
2. Update Your Google My Business Page
Google My Business is not only free to use. It’s one of the easiest ways to optimize your Google local ranking.
The more information you provide, the easier it will be for customers to find you through Google. It will also help your business appear on Google Maps.
Be consistent with your company address and phone number. The more accurate these are, the better people will be able to get in touch with you from their phones.
Make sure you categorize your company on Google My Business. Be as specific as possible. For example, if you own a restaurant, specify what type of cuisine you offer.
Go the extra mile by including relevant, high-quality images. This will help people better recognize your business on the street.
Manage Your Online Reviews on Multiple Directories
Google My Business may be the premier business directory. But it’s not the only one. If you’re looking to improve your local SEO, be sure to list with some of the following directories:
- Yellow Pages
- Trip Advisor
Many of these directories, including Google My Business, publish customer reviews. Managing your online reputation is a major driving force in local SEO marketing. Encourage customers to leave positive reviews when your company is just starting out.
Anytime someone leaves a less-than-stellar review, reach out to them personally. By trying to smooth the situation over, you might be able to change their minds and get them to come back.
3. Amplify Your Content Game
Your target audience searches for words and phrases relevant to your business. Curating content of all forms is the surest way to make use of keywords and rack up traffic.
What are some local SEO strategies when it comes to keywords and content creation?
For starters, use keywords that incorporate your location. You should also create keyword optimized content on a consistent basis.
The more keywords you can incorporate, the better. Consider managing a blog through your website. Blog content is a great way to naturally work keywords into your website.
Make sure your content is of the highest quality. It should be useful, informative, and well-written. Users tend to click away when presented with boring or poor quality content.
Start Optimizing for Voice Search
Smart devices like Google Play and Amazon’s Alexa make voice searching as easy as ever. Voice queries for local businesses are already well on the rise.
Voice search optimization is one of the newer local SEO strategies. More changes are likely to occur with local SEO and voice search optimization.
For the time being, think of how you can vary up your highest-ranking keywords for voice search. Curating keywords for complex voice queries can be tricky. But you may be able to break up long-tail keywords you already rank for with shorter search sessions in mind.
4. Stay on Top of Your Social Media Marketing
If you’re wondering how to improve SEO for your small business, think of social media as your best friend. Not only is social media great for sharing news and developing your brand. You can also use social media to build your website’s domain authority.
Which social media platforms does your target audience use the most?
You should have a presence on leading platforms like Facebook and Instagram. But you should also consider using platforms that are growing in popularity.
Social Media Practices for Local SEO
What are some ways you can use social media to build your SEO?
There are all types of Instagram marketing practices. Even if your clientele base isn’t quite on board with the platform yet, there’s still potential.
You can attract newer and younger clients through the platform, first and foremost. You can also make great use of trending keywords in your local area in the form of hashtags.
That’s not all. Facebook makes it easy to share blog content, news stories, and even memes. Create interesting content your Facebook followers will “like” and share.
No matter which platforms you use, collaborate with other trendy pages in your area. Run cross-promotions and special deals with other businesses. This is a great way to funnel newer traffic to your site and build link juice in the process.
Dominate Local SEO Marketing in 2019
Will your small business sink or swim in 2019? If you want to succeed and make it on top, improving your local SEO game should be of the utmost priority.
The way we use technology and search for information online is always changing. SEO will continue to evolve. These four strategies are only the beginning of your journey with local SEO especially.
Help your local SEO marketing plan go the extra mile with the right technology in your arsenal. Learn more about the 10 best tools your small business shouldn’t go without.